Important Functions of a CRM Software

What is CRM? Why is it so important? To understand software that is becoming a part of the business world, one must look at how it functions. CRM stands for Customer Relationship Management, the backbone to any business organization, the “customers”. To keep a good customer relation the business owners started by taking handwritten notes and maintaining records of each customer.

When a business grows, keeping a track of all customers in the primitive manner not just becomes ineffective but also costly to maintain. They would require a lot of paper work to update and maintain records, along with the manpower to sustain the customer relation. All this can be achieved through the ground breaking software called a CRM. 

What a CRM software does

Though there are many things that this revolutionizing software can do for a business organization, there are certain outlined tasks that it completes. The CRM was designed to perform tasks that allow customer data, Leads generation along with the interaction, tracking of the leads, customer support and marketing of the products. 

The functions of CRM software basically are:

CRM software allows you to manage different functions of the organization. It is nothing but a multifunctional excel sheet that can keep and maintain the records of the company. Although it functions as an excel sheet, it does also keep a track of the following aspects of the company and organization.

1. Interaction tracking of the organization- The interaction of a customer to its service provider is what builds the trust. Based on the survey and the results 94% of all Custom Application Software have this interaction and tracking function. Why does the CRM software need an interaction tracking function? Let’s just take the example of interaction tracking. Suppose we call the customer care and register a problem, there is always a series of call transfers from one person to the other. Even though our problems may get solved or incase it still persists later on, the tedious task of explaining the entire problem to the new customer care executive becomes a painful task. This is the reason why business owners who are into customer services prefer an Interaction tracking system.  This also allows the company to maintain the records of the customers and the problems that is prevalent giving good insight to the company product and services.
2. Storage of Document- the localized storage of the documents is very vital and this is also one of the most important features of the CRM software system. The CRM software system creates a document folder but the only difference is that the entire working team has access to the folder. This not just allows all the employees to keep a track on the customer and their information but it also allows the access of the information to all the employees.
3. Access through mobiles- This age belongs to smartphones and if we say that the CRM software can only function on laptops or desktops then it would be pretty much useless. The advanced smart phones of today allow the companies to maintain the data of customers along with their information through one master CRM application. This application is installed into the phones of all employees. If not all, then they are installed and used by employees who are on field representing the company. The survey has shown that 90% of CRM user has responsive sites. 
4. A Pipeline view of the deal- the best management way of keeping the score of the sale and business process is through the pipeline view. The statistical record have shown that 80% companies keep a pipeline view. Through the CRM software system, keeping the pipeline view becomes a piece of cake. The best part about the CRM software would be that it allows easy accessibility to all employees.
5. Social media integration– The rise in usage of mobile phones also led to the rise in social media marketing. The CRM with the social media integration helps companies post their services and products over popular social media platforms. This not just allows the company to gain more revenue through the sales but also gives a brand recognition to the business organization. All this through a custom software application that manages the social media integration and all its records, a fair deal for all businesses. 
6. E mail marketing- The CRM software also keeps organized email templates, saving time of the company considerably.  The Custom software allows the sales team to be more productive and generate better leads for the company. 
7. Help desk Managements- this specific module of the CRM allows the business organization to help the customers and the customer representatives. This is done through the application itself. The Custom CRM Development Services have inbuilt chat features that allow the customers to chat with customer representatives and clear their doubts and queries. This keep the lead, customers, sales and purchase all in track, while maintaining the records of the same.
8. Referral Tracking- This module of the CRM software allows the sales representatives to keep a track on the current customers and their likings. The referral to a company may not seem much from the surface, but the statistical data shows that referral customers tend to give the company better profit than the ones coming in through various ads or marketing schemes. 
9. Products Tracking- CRM also enables companies to track their products with ease. From the basic description of products to the inventory of the stocks, companies dealing with products that are tangible in nature tend to do better with the help of this module of the CRM.
10. Web forms submission- All companies will be having a website of their own to create an online presence but through the CRM software the form submission and filling gets way too easy. Companies that deal with E commerce websites and tangible products as their basic business require this module of the CRM software.
11. Sales Records– finally the most important feature of the software, the sales! The business of any brand runs on the profit it generates through the sales. CRM software gives a more automated track record of the sales generated by the company. It can individually track the sales of every sales representative along with the essential emails, score leads, and calculation of the sales forecast. The CRM provides the entire sales cycle and monitors the data to give the company brand value and profit.

The size of the company is not exactly what determines the need for CRM software. CRM should be integrated into all business organization to keep up with the competitors. There are multiple IT company that offer Customized CRM Application Development Services. It is always a good choice to invest into a CRM application to help you manage your brand. 

If CRM is what you need for your company, HIPL can help you. Our team of Software developers will help your build your very own customized CRM application. Give your business the perfect management it needs. Contact HIPL now.